High-impact commitment by retailer to Canada’s first WNBA team recognizes the strength of women’s sport in Canada
January 9, 2025 [Toronto, ON] – Canada’s first WNBA team has its first partner. Sephora Canada is a Founding Partner and the Official Beauty Partner of the Toronto Tempo, the team announced today.
The brand, whose logo will adorn Tempo jerseys when play begins in 2026, shares a foundational set of values with the team, explains Toronto Tempo President Teresa Resch.
“From day one, we’ve been building so much more than a sports team with the Toronto Tempo – we’ve been building a community,” Resch says. “And there is no brand in Canada better suited to help us deliver on that vision than Sephora Canada. This is one of the most deeply inclusive, purpose-driven, passionate organizations in this country, and they’re going to work hand-in-hand with us to elevate women’s sport in Canada in unprecedented ways.”
For Sephora Canada, the multi-year Toronto Tempo relationship is more than just a brand partnership, it’s an opportunity to harness the power of sport to expand the way Canadians see beauty and create even more inclusivity. This landmark commitment reflects the deep fit between how the brand and the team see the world, and their shared desire to champion individuality, diversity and belonging.
“We jumped at the chance to help build this team from the ground up and shape the cultural conversation in Canada around beauty and basketball through our partnership with the Toronto Tempo,” says Allison Litzinger, SVP, Marketing, Sephora Canada. “Women’s basketball embraces the unique identities of athletes who bring their full selves to the game, on and off the court, and it has the power to bring so many diverse people together through a shared passion. By celebrating the Beauty of Sport and the inspiring women who fuel it, we’ll show Canadians that we all belong to something beautiful.”
Sephora Canada will bring its partnership with the Toronto Tempo to life through integrated campaigns that will include community programming, retail activations, social media integrations and in-arena programming.
“With the launch of the Toronto Tempo, we’re changing the game – for girls, for women, for sports fans and for all Canadians. And we couldn’t be more thrilled that Sephora Canada will be our partners on this journey,” concludes Resch. “The impact of this historic partnership will be felt across Canada for years to come.”
The Toronto Tempo will begin playing at Toronto’s Coca-Cola Coliseum in 2026. More information about the team, including details on how to register for the Season Ticket Waitlist, is available at tempo.wnba.com.